Make
It Kenya is operating: the new brand campaign introduced by President
Kenyatta to the world in Milan in occasion of the Kenyan Week and the
Kenya Expo Run, special events at Expo2015. With the brand, the
Ministry of East African Affairs, Commerce and Tourism will promote
Kenya's position as a global leader in tourism, commerce and
investment.
But
how? In the social media's new era, a massive presence on all the
platforms is a must. Kola Beach had a round in all of them and invite
all the interested to do the same. Just look for makeitkenya on
Facebook, Twitter, Instagram, Youtube and Flickr.
All the contents
are focalized on sharing: pictures and videos about our “land of
unlimited possibilities” and the Make It Kenya's official song by
Kavi Pratt.
Makeitkenya.com
is online too: the new digital portal which will support all the
contents of the brand. The website's main topics are organized in
leisure, business and social with an attractive and cool design.
“We
have successfully hosted global leaders, our athletes have taken on
and beaten the world and people from around the world are preparing
to join us in celebrating Kenya week at the World Expo so it is our
collective responsibility and duty to support the aims and vision of
our country.
The
Make It Kenya campaign is one of a number of programmes that is being
introduced to help secure our country’s economic prosperity for
today and for future generations.” said President Kenyatta during
his speech in Milan, and considering that the campaign started after
President Obama's visit, at the opening of Expo's Kenya Week and
before the Pope Francis' journey in Africa in November, there are the
prerequisites for see all the positive effects bringed by Make It
Kenya.
Thank you for read, support and follow us, always!
Best regards
Sources:
nation.co.ke
adnkronos.com
