Make It Kenya: a new brand campaign | What is and how it works

Make It Kenya is operating: the new brand campaign introduced by President Kenyatta to the world in Milan in occasion of the Kenyan Week and the Kenya Expo Run, special events at Expo2015. With the brand, the Ministry of East African Affairs, Commerce and Tourism will promote Kenya's position as a global leader in tourism, commerce and investment.

But how? In the social media's new era, a massive presence on all the platforms is a must. Kola Beach had a round in all of them and invite all the interested to do the same. Just look for makeitkenya on Facebook, Twitter, Instagram, Youtube and Flickr. 

All the contents are focalized on sharing: pictures and videos about our “land of unlimited possibilities” and the Make It Kenya's official song by Kavi Pratt.

Makeitkenya.com is online too: the new digital portal which will support all the contents of the brand. The website's main topics are organized in leisure, business and social with an attractive and cool design.

“We have successfully hosted global leaders, our athletes have taken on and beaten the world and people from around the world are preparing to join us in celebrating Kenya week at the World Expo so it is our collective responsibility and duty to support the aims and vision of our country.

The Make It Kenya campaign is one of a number of programmes that is being introduced to help secure our country’s economic prosperity for today and for future generations.” said President Kenyatta during his speech in Milan, and considering that the campaign started after President Obama's visit, at the opening of Expo's Kenya Week and before the Pope Francis' journey in Africa in November, there are the prerequisites for see all the positive effects bringed by Make It Kenya. 

Thank you for read, support and follow us, always!

Best regards

www.kolabeach.com

www.facebook.com/kolabeach

www.twitter.com/kolabeach

https://plus.google.com/+Kolabeachresort

Sources:

nation.co.ke

adnkronos.com

Kenyan Residents Special Offer | Weekend Getaway

Open your senses and discover the infinity of the Golden Beach of Mambrui, experience the charm of our pools with jacuzzi, let yourself be kissed by the professionality of our services and be embranced by the warm sun.

Special offer for a dream weekend getaway reserved for kenyan residents.

After a long hard working week, let us pamper you relaxing on the best, pristine and sandy wide beach of the kenyan coast. 

For your Saturday night, Malindi is easily reachable in 10min by car and, as Kola Beach's Guests, you will sit in a VIP table reserved for you at Pata Pata Beach Club.

Luxury, charm and relax will accompany you in the dream.

A family-friendly and refined atmosphere though.

Kola Beach Resort | Malindi, Mambrui, Kenya | Special Offer

For more informations about the offer or about us:

www.kolabeach.com

info@kolabeach.com

Vasco Da Gama Pillar | Excursions of Kola Beach Resort

What's cool around Kola Beach Resort | Vasco da Gama Pillar

"Built in 1498 amid Muslim resistance, Vasco da Gama pillar is one of the oldest European installations in Africa

 Designed using ancient Portuguese architecture, the Vasco da Gama Pillar along the Kenyan coast in Malindi has stood the test of time and is one of the oldest tributes to history.

Did you know that the Vasco da Gama pillar, which stands majestically on a cliff, is the second one built by the seafarer — Vasco da Gama — in the same town? The first pillar was erected near the Sultan’s palace.

Malindi, just like Mombasa and Lamu, is among the oldest towns in Kenya. It was strategically placed as a sea route to traders to and from the East Coast of Africa. 

Vasco da Gama arrived in Kenya in his endeavour to find a sea route to India. 

He was welcomed cordially by the Sultan of Malindi who was then not on talking terms with the Sultan of Mombasa. 

Tour guide Josephine Kinyamasyo says because Malindi was Muslim dominated, the Muslim and Christian animosity that reigned could not allow the pillar to stand. 

Muslims demolished it because it had a cross, which was seen as encouraging Christianity. 

Kinyamasyo says after the demolition of the initial pillar, Vasco da Gama explained to the sultan why the pillar was important and it was then that he was allowed to build the present one on the cliff where it stands. 

Today, many visitors to the Coast just see it as a monument, but in real sense it was a landmark that could be seen from far off — more like a lighthouse with no lights at night."

Read more at: http://www.standardmedia.co.ke/article/2000045630/the-pillar-vasco-da-gama-built

Italy and Kenya, two countries closer day after day

Italy and Kenya, two countries closely in terms of tourism especially. Just look at how many Mzungu populate the coast during high season and how many, fascinated by the beauty of these places, have decided to become residents.

"The Italians are the largest expatriate community, at least three thousand in the high season, between hotel workers, owners of villas (2,500 properties in the Italian district of Malindi), occasional tourists and retirees who choose the Indian Ocean to spend six months of the year the sun" writes Internazionale.it.

Important factor in the country's economy. It is estimated that tourism is worth 12% of GDP compared with almost 15% of a decade ago.

Seeing this decline mainly due to the problem of "security" magnified, or rather badly publicized by the media around the world, local institutions run for cover with the important events that will begin this week.

Two official visits in the next few days to Italian Institutions: the President Uhuru Kenyatta to the President of the Council of Ministers Matteo Renzi and the County Governor of Kilifi to the Palace of the Lombardy Region.

President Kenyatta to Milan will present the Brand Kenya, official brand to promote the quality of a country that is growing by 5% a year.

He will visit, of course, the Expo and the stand dedicated to the cluster of coffee with the Minister of Tourism and Commerce Phyllis Kandie

Curiosity about Expo: 

do you know that in the most important fair of the year they are building a running track to celebrate excellence of Kenya in this sport?

The Kenya Run Expo will be an event which includes a marathon of 10km and a Family Run of 3 km.

 In the Palace of the Lombardy Region, however, are about to sign agreements on several important projects: improvement of services, infrastructure and image of the tourist areas of Kilifi County in the first place; the simultaneous promotion of Malindi and Watamu with the Kenya Tourist Board and, finally, exchange projects of tourism skills for the training of a workforce increasingly specialized.

The hotel and tourism world expects a lot and is confident of the results that these events will lead, through the efforts and cooperation of all. 

We offer excellent services in a great country and, like everyone, we put heart and soul to create and maintain a desired tourist destination and, more importantly, that this destination deserves this consideration by tourists.

Your faithfully
www.kolabeach.com

Sources:

 malindikenya.net

internazionale.it

Add in Calendar | Magical Kenya Travel Expo 2015

15th - 17th October 2015 

Leisure Lodge Beach and Golf Resort - Diani

Magical Kenya Travel Expo 2015

Magical Kenya Travel Expo is one of the major event in Africa organized by the Kenya Tourism Board which host every year for the past five editions international guests from the major key countries for the tourism market in Kenya. Tour operators, travel agents, hoteliers and marketers have the opportunity to meet with key players of the Kenyan market and discuss their strategies, business, market trends and more.

MKTE is one of the fairs that are growing exponentially more in the African continent and in the tourism industry in general and it is an opportunity for Kenya to reaffirm its position within the geographical reference, but also to work on the perception of the destination.

This year's edition includes, for the tour operators who register, the opportunity to participate in a pre-show tour to learn more about this beautiful destination. Options range from Classic Bush & Beach Experience the Culture & Adventure Experience, from the Swahili Coast Experience the Conservation & Responsible Tourism, the Nairobi City Tour and surroundings. Each of these possibilities, within it, contains many other "subcategories" tour, in order to satisfy everyone's needs and allow operators in the sector to deepen aspects and issues still little known.

After the welcome gala dinner, to be held on October 9 in Nairobi, participants will leave for the chosen route (10-13 October). The 14 will be dedicated to training and team building in Diani, with related activities such as golf, water sports, cultural experiences. And then, 15 to 17 will start the day dedicated to the fair

source: www.astoi.com

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